How We Got Here
How many times have you bought a fruit drink only to find out that it contained more artificial flavour, sweeteners, and colours than it did fruit? The last time we checked Red Dye #7 was a chemical, not a type of exotic fruit.

Frankly, we just got tired of the so-called fruit drinks that were filled with 2% real juice and 98% science laboratory. We wanted to do something different. We wanted to do something right. And, in the end, we wanted to actually drink real fruit juice! And, thus began Fruitfina…

At Fruitfina, we don’t waste your time with preservatives. We get right down to the pit, seed, and core of the matter. We want you to spend your time drinking in fruit-filled health rather than ingredients that a nuclear physicist couldn’t even pronounce. That’s what a fruit drink is supposed to be. That is the way nature intended it.

All Natural, All the Time.

So, we took our vision and we started a company. What were we thinking? But, with each new client, we remember exactly why we started down this fruit-filled road: It was the right thing to do and every time we see a customer smiling—both because of the great taste and the great profits they’re making—we feel just a little bit better inside. We feel like we’ve made that small difference in the world. We like that. We like that a lot!

Why “Fruitfina”: What’s in a Name?
Many people have asked us why our company is named Fruitfina. Literally “fine fruit,” Fruitfina is so much more. You see, to us, Fruitfina is a feeling. A wonderful feeling An indulgent feeling. A whole body feeling. It’s that sensation you get when your lips touch the tartness of a perfectly ripe strawberry; bite into a succulent mango; nibble on the sweetest of cherries. It’s the pleasure you experience when close your eyes and let the full flavours of kiwi, pineapple, or passion fruit tantalise your taste buds as they send you to sensory heaven. Flawless. Perfect. The finest fruits. All-natural. All the time. That’s the feeling of Fruitfina. And, to us, we couldn’t think of a better way to name our company.

Who We Are
Fruitfina was the brainchild of Jacob Thundil. Professionally trained as a mechanical engineer, Jacob earned his MBA in International Finance and advanced his career rapidly as he worked with notable FTSE 100 companies. His life was on the fast track, but then a simple, everyday product found in every market in every city around the world would change his life forever.

What was this product and why did it make such an impact in Jacob Thundil’s life? It was the ubiquitous soft drink.

That’s right. The soda, soft drinks, and sugar-based beverages. After watching the growth of the soft drink industry for years, Jacob finally got fed up. With children consuming more artificial drinks than ever before in history—with their slick packaging disguising artificial ingredients, sweeteners, stimulants, and colourings—Jacob felt he needed to take action. You see, he didn’t want his son to become Soft Drink “junky,” too, so he decided to do something revolutionary. He decided to make a change for the better. Not content to simply stand by and watch, Jacob took action.

He began investigating what it would take to create a healthy drink alternative for his son. After extensive research, he struck upon the solution: All-Natural Fruit Drinks. He’d create a company that was singularly-focused on bringing all-natural products to the marketplace. With his finance and educational background, he knew that all-natural products were quickly becoming as good for business as they were for the body. It was a win-win. He would provide retailers with high-demand all-natural products, they would experience significant profits in resale, and he would be satisfied that he’d helped make a change for the better in the world.

And, thus Fruitfina was born. Drawing together an incredibly talented staff of experts, the company focused on its singular mission: To help businesses provide the healthiest, all-natural fruit drinks to their customers. And, that’s exactly what Fruitfina has done since day one. Its designers, manufacturers, customer representatives, and quality control experts are second-to-none in the industry. Fruitfina continues to grow at an amazing rate with an ever-broadening product line and service offerings.